COMMUNICATION OF STAKEHOLDERS IN THE PROCESS OF COMMERCIALIZATION OF INNOVATIONS IN THE WORLD MARKET

It is impossible to commercialize innovations without properly selected participants. Participants are the key building a reliable commercialization chain that can quickly and efficiently turn an idea into innovative product. However, selecting participants in innovation rather complex, lengthy, appropriate process. The success speed of depend on it. In addition participants, it important ensure communication between them, i.e., establish at qualitative level, achieving harmonious relations. Properly built interaction will accelerate introduction market contribute formation long-term relationships. article presents results study stakeholders process innovations. study’s purpose was analyze stakeholders’ communications international business environment. To achieve this goal, following objectives were set: define stages stakeholder analysis commercialization, degree their importance interest, determine methods main research used writing comparative scientific publications work innovations, generalization visualization map by VOS viewer software stakeholders, particular matrix Mendelow’s Matrix (“power/interest” matrix), MitchellAgle-Wood Stakeholder Model, Accountability Scorecard, Stakeholder’s Map. With help product, created connection with concepts “commercialization innovations”, “stakeholders” related ideas based information from Scopus database. While working article, literary sources analyzed close topic. confirmed theory forms commercialization.